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Showing posts from October, 2010

What really provokes you?

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The image on the left provokes me as it psychologically makes smokers think when throwing away their cigarettes in the bin that their lungs could be so congested with nicotin.   This image genuinely triggers the nocition to stop you smoking.   It also cleverly puts a pint of beer next to the cigarettes bin, the conscience sees these to things as bad habits although some people find it pleasurable in their lifes.   As a non-smoker it makes me want to stay even further away from tobacco.   It also makes me feel gloomy for those which do smoke and wish this piece of creative advertising can trigger them to quit smoking.    

What would you invent?

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I would invent an instant travel machine, where you can use a remote control or keypad to type in the destination you wish to travel to and then a walk through door to take you to the place.  This is ideal to use in times of emergency or instead of taking a flight you have the luxury of entering in the machine to take you to the place.  It will also reduce CO2 emisions.    The name for this invention would be: Travel Jump.  A slogan for this invention would be: “the world at your fingertips”. The target audience would be young people in their 20s up to 50s and of upper class.  Within this age range people are most into technology, additionally more able to travel with money and their health.  A strategy to put this in place would be to promote this in a technology department store, by demonstrating how it works.  Another way is to create a website and intract with the users using their webcams and recreate the use of the travel machine therefore the