Posts

Showing posts with the label agencies

Definition of Advertising

"A dvertising is the art of making whole lies out of half truths." "Advertising is creative form of communication to promote a product or service.  It persuades the audience to take part or purchase what is being advertised." In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide. Internationally, the largest (four) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

Top 10 Advertising Agencies

Rank Agency Headquarters Revenue ( US$ millions) 1 Omnicom Group New York City 10,481.1 2 WPP Group London 10,032.2 3 Interpublic Group of Companies New York City 6,700 4 Publicis Groupe Paris 5,107.2 5 Dentsu Tokyo 2,887.8 6 Havas Suresnes, France 1,808.0 7 Aegis Group London 1,577.6 8 Hakuhodo DY Holdings Tokyo 1,364.0 9 Asatsu-DK Tokyo 444.8 10 MDC Partners Toronto / New York City 443.5