Fashion Advertising
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Camara Bus
A creative advert for the Yodobashi camera store in Japan. This is definitely an eye catching piece, which really draws attention to the bus wheels...
How an iAd works
A number of apps have begun Apple’s new iAds network and are going live in the store - in particular the Yellow Pages and an app which lets you use the iPhone 4 as a flashlight which made a profit of $1,4000 on its first day through the platform. It has been reported that Apple charged $1 million to the first advertisers participating in the program. Companies such as Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have put up $60 million in promised spending through the end of 2010.
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