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Showing posts with the label Advertising

Fashion Advertising

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How an iAd works

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A number of apps have begun Apple’s new iAds network and are going live in the store - in particular the Yellow Pages and an app which lets you use the iPhone 4 as a flashlight which made a profit of $1,4000 on its first day through the platform. It has been reported that Apple charged $1 million to the first advertisers participating in the program.  Companies such as Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have put up $60 million in promised spending through the end of 2010.

Yahoo!'s bus-shelter games in the city

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Yahoo! In San Fransico have installed  72 interactive game stations at bus stops encouraging people  to rival against other parts of town.  The Yahoo! competition will last for  2 months and the winning neighbourhood will get a concert.

Street EXTRA HOT Coffee

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Saucy Magnum Light

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The Crazy Whisky Toothpaste!

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BURN 60 Advert

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This bag perfectly represents the silming benefits of these tablets BURN 60.  It is a very clever eye-catching advert which will also promote the product after being bought by the use of the gift bag.  I wonder how effective the campaign was in the country of origin.

Fashion Show on Google

Fashion Show with Google from Robbin Waldemar on Vimeo . Viral Ad of the Day: Image Search + projector screen = Instant fashion show in Wieden+Kennedy Tokyo’s delightful 30-spot for their recently-launched Google brand campaign “more with Google.”  What an innovative idea it is indeed!  This is exactly what I need lol!

Coca cola from the beginning to now

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This is one of Coca Cola's adverts from their early days.  Notice how the advertising has changed from way the lady is dressed to the cup she is holding.  Coca Cola seems rather elegantly within this time period.  The advert was printed in the 1890s. A different era, a different story...   An evolution of the Coca Cola logos throughout the decades  

Definition of Advertising

"A dvertising is the art of making whole lies out of half truths." "Advertising is creative form of communication to promote a product or service.  It persuades the audience to take part or purchase what is being advertised." In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide. Internationally, the largest (four) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

2011 Overview from Omnicom

 The world's  leading  advertising agency gives an overview for the coming 2011 year.  He predicts that 2011 holds for a brighter digital future. Can't wait for what 2011 holds.

Top 10 Advertising Agencies

Rank Agency Headquarters Revenue ( US$ millions) 1 Omnicom Group New York City 10,481.1 2 WPP Group London 10,032.2 3 Interpublic Group of Companies New York City 6,700 4 Publicis Groupe Paris 5,107.2 5 Dentsu Tokyo 2,887.8 6 Havas Suresnes, France 1,808.0 7 Aegis Group London 1,577.6 8 Hakuhodo DY Holdings Tokyo 1,364.0 9 Asatsu-DK Tokyo 444.8 10 MDC Partners Toronto / New York City 443.5

Curious Bus Advertising

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National Geographic - Shark's Mouth Door Tiernitos - Spanish Dog Food A funny Nivea cream advert - he definately doesn't know why all the people are starring at him hehee...these type of outdoors adverts are really eye-catching and intriging.

Advertise Yourself!

It's a difficult time for everyone people and now with the coalition government spending cuts there's more of a worry.  People are stressing over their jobs and graduates are finding it difficult to enter the career ladder.  However, its not impossible so do not dispare.  So you've gotten past applying and are now in the foot of the door for an interview, the best tip is to sell or in this case advertise all your good qualities.  Here are a few pointer tips on advertising yourself: Be positive!  Have a positive attitude and when interviewing be positive about your experiences and education and how they have helped you gained skills. Simle and be friendly - always important as they are trying to see if you would fit within the company. Make your you prepare your answers for the interview.  Practise in front of a mirror. Advertise yourself be knowning your top qualities. Give examples of your top qualities.  Advertise yourself by dressing smartly....

'Beauty and the Beasts' the new Audi R8 Spyder

Awesome piece of advertising for the new Audi R8 Spyder. The beasts being the old antique cars and the beauty being the magnificent new Audi R8 Spyder, reflecting a contrast between the old and the new. One would only wish to have a Audi car like this! Agency: BBH, London Agency Producer: Vicky Baldacchino Creative Director: Nick Kidney; Kevin Stark Creative: Simon Pearse; Emmanuel Saint M'Leux Director: Sam Brown Production: Rogue Producer: James Howland Director of Photography: Damien Morisot Editor: James Rosen Post Production: MPC

AIDES GRAFFITI

A French campaign against AIDS. Credits: Director : Yoann Lemoine Production : Wanda Agency : TBWA

Camara Bus

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A creative advert for the Yodobashi camera store in Japan. This is definitely an eye catching piece, which really draws attention to the bus wheels...

Dettol Clean Hands Advert

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Who´s hands are you holding? Are they clean or dirty? The images are rather impacting to the eye, whatever thing you touch you will get germs therefore the emphasis is on how to get rid of this problem is use Dettol antibacterial gel.