Brand Evolution: Apple

You can definately observe since 1976 the logo does not look at all from the current bitten apple.  The current logo looks very classy and simple which is perfect for when implementing the brand logo onto their products.

In 1998 when Apple launched the new iMac, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo but without the colours. Now, the Apple logo comes with nice gradient chrome silver design. It is one of the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color.