Definition of Advertising

"Advertising is the art of making whole lies out of half truths."

"Advertising is creative form of communication to promote a product or service.  It persuades the audience to take part or purchase what is being advertised."

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.

Internationally, the largest (four) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

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