A number of apps have begun Apple’s new iAds network and are going live in the store - in particular the Yellow Pages and an app which lets you use the iPhone 4 as a flashlight which made a profit of $1,4000 on its first day through the platform. It has been reported that Apple charged $1 million to the first advertisers participating in the program. Companies such as Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have put up $60 million in promised spending through the end of 2010.