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Showing posts from February, 2011

Fashion Advertising

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How an iAd works

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A number of apps have begun Apple’s new iAds network and are going live in the store - in particular the Yellow Pages and an app which lets you use the iPhone 4 as a flashlight which made a profit of $1,4000 on its first day through the platform. It has been reported that Apple charged $1 million to the first advertisers participating in the program.  Companies such as Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have put up $60 million in promised spending through the end of 2010.

Land Your Job With Pepsi

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What a funny advert by Pepsi, who would have thought ey! Hahaaha! I better ask my mates to help me out with a future job interview ;)

Brand Evolution: Apple

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You can definately observe since 1976 the logo does not look at all from the current bitten apple.  The current logo looks very classy and simple which is perfect for when implementing the brand logo onto their products. In 1998 when Apple launched the new iMac, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo but without the colours. Now, the Apple logo comes with nice gradient chrome silver design. It is one of the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color. 

Yahoo!'s bus-shelter games in the city

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Yahoo! In San Fransico have installed  72 interactive game stations at bus stops encouraging people  to rival against other parts of town.  The Yahoo! competition will last for  2 months and the winning neighbourhood will get a concert.