AdCounts

A number of apps have begun Apple’s new iAds network and are going live in the store - in particular the Yellow Pages and an app which lets you use the iPhone 4 as a flashlight which made a profit of $1,4000 on its first day through the platform. It has been reported that Apple charged $1 million to the first advertisers participating in the program.  Companies such as Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have put up $60 million in promised spending through the end of 2010.

What a funny advert by Pepsi, who would have thought ey! Hahaaha! I better ask my mates to help me out with a future job interview ;)

You can definately observe since 1976 the logo does not look at all from the current bitten apple.  The current logo looks very classy and simple which is perfect for when implementing the brand logo onto their products. In 1998 when Apple launched the new iMac, they changed their logo to a monochromatic apple logo, almost identical to the rainbow logo but without the colours. Now, the Apple logo comes with nice gradient chrome silver design. It is one of the most recognized brand symbols in the world today, and the shape is what identifies the company more than the color. 

Yahoo! In San Fransico have installed  72 interactive game stations at bus stops encouraging people  to rival against other parts of town.  The Yahoo! competition will last for  2 months and the winning neighbourhood will get a concert.

This bag perfectly represents the silming benefits of these tablets BURN 60.  It is a very clever eye-catching advert which will also promote the product after being bought by the use of the gift bag.  I wonder how effective the campaign was in the country of origin.

Fashion Show with Google from Robbin Waldemar on Vimeo . Viral Ad of the Day: Image Search + projector screen = Instant fashion show in Wieden+Kennedy Tokyo’s delightful 30-spot for their recently-launched Google brand campaign “more with Google.”  What an innovative idea it is indeed!  This is exactly what I need lol!

This is one of Coca Cola's adverts from their early days.  Notice how the advertising has changed from way the lady is dressed to the cup she is holding.  Coca Cola seems rather elegantly within this time period.  The advert was printed in the 1890s. A different era, a different story...   An evolution of the Coca Cola logos throughout the decades  

"A dvertising is the art of making whole lies out of half truths." "Advertising is creative form of communication to promote a product or service.  It persuades the audience to take part or purchase what is being advertised." In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide. Internationally, the largest (four) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

 The world's  leading  advertising agency gives an overview for the coming 2011 year.  He predicts that 2011 holds for a brighter digital future. Can't wait for what 2011 holds.

Rank Agency Headquarters Revenue ( US$ millions) 1 Omnicom Group New York City 10,481.1 2 WPP Group London 10,032.2 3 Interpublic Group of Companies New York City 6,700 4 Publicis Groupe Paris 5,107.2 5 Dentsu Tokyo 2,887.8 6 Havas Suresnes, France 1,808.0 7 Aegis Group London 1,577.6 8 Hakuhodo DY Holdings Tokyo 1,364.0 9 Asatsu-DK Tokyo 444.8 10 MDC Partners Toronto / New York City 443.5